Infact

Inspire your customers with the most up to date, engaging and effective energy communications.

 

What is Infact?

At Energy Saving Trust we make it our business to understand how consumers use energy, leveraging 25 years’ experience of motivating action and inspiring behaviour change. We continually update our facts and figures, and develop new insights into energy use, attitudes and behaviours, backed up by authoritative research, evidence and compelling analysis.

Our unique knowledge resource is now available to you and your audiences through our market-leading Infact service providing you with the latest energy saving data and insights at your fingertips.

What are the features? 

  • Up-to-date, consumer-ready energy saving facts, figures and data for you to use in your own consumer communications

  • Bespoke consultancy to support your energy efficiency communications and engagement strategies

  • A rich combination of insights, including policy insights and key aspects of household energy use

  • Access to new research from the UK's leading energy experts

  • Quality assurance of consumer communications with our 'Verified by Energy Saving Trust' logo

How can Infact help my business?

Infact offers you the latest data and insights to give your business the edge when engaging with your audience. Our expert content provides you with ready-made messaging that can easily and conveniently be used to authenticate your campaigns and communications. Our consultancy services offer you the flexibility of having experts on hand to provide bespoke content and support for your campaigns, as required.

The Infact service can be tailored to your needs enabling you to select from a menu of service options.

  • Energy Saving Trust's most up to date 'savings and statistics bulletin' containing consumer-ready energy-saving facts, figures and insights

As part of a consultancy subscription service, you will have the benefitof our off-the-shelf savings and statistics, teamed with experts on hand to support bespoke requirements. Consultancy services can include:

  • Creation of original content for training, consumer communications or installer support materials
  • Verification and quality control for the communications you develop in-house
  • Advice on how to ensure messaging is compelling and targeted to specific audiences
  • Content designed for multi-channels including digital, social media and literature/print 
  • Bespoke savings and energy use figures for different housing types
  • Independent evaluation of approaches of materials 
  • A critical sounding board for new concepts or strategies
  • High quality infographics that will bring stories to life across different channels
  • A rich combination of insights combining policy and insights into household energy use

In addition, you have the option to licence the use of the 'verified by Energy Saving Trust' brandmark on any verified marketing featuring Energy Saving Trust's facts and figures to highlight that it has been supplied and approved by us.

Read our Case Study
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Get in touch to learn more or discuss your requirements