Beko

Supporting the launch of Beko’s new appliance range

Challenge

Launching a new product range, even for an established manufacturer, is challenging. When Beko were looking to launch a new EcoSmart range of washing machines, fridge freezers, ovens and dishwashers, they came to us for advice and support.

Insight

Our expertise in product verification and our knowledge of energy saving advice and customer engagement, proved to be right mix to help Beko launch its new product range.

Action

We verified the energy performance and running costs of each EcoSmart model over one and 10 years, and identified how much money could be saved compared with an average appliance sold in 2012. We also worked with Beko to make sure that these savings were presented effectively to reach consumers with practical tips and eye-catching facts and figures used across the campaign’s marketing channels.

Result

Following the launch of the EcoSmart range, Beko achieved an increase of over 10 per cent in sales. Our contribution to the campaign helped launch a successful product range and enabled customers to access a new range of eco-friendly products that will help protect the environment and reduce their energy bills.

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